Last night, NBC Olympics & Ryan Seacrest hosted the first-ever Olympics “Social Opening Ceremony” to encourage social media users to get into the spirit of the games
The send-off celebration, including a traditional Brazilian BBQ dinner, took place at Santa Monica’s Jonathan Beach Club.
Seacrest is set to host NBC’s late night Olympics coverage from the iconic Copacabana Beach, capturing Rio’s unique flavor, talking to Olympic athletes and telling the stories of the day… and last night gave a sneak peek at the new late night show!
Legendary Team USA Olympians including Tara Lipinski, Dawn Harper-Nelson, Jason Lezak and Janet Evans joined Seacrest for a brief chat about the upcoming games.
A variety of NBC stars were at last night’s festivities including Melissa Rivers, Morgan Stewart & Johnny Drubel (Rich Kids of Beverly Hills), GG Gharachedaghi & Shervin Roohparvar (The Shahs of Sunset), Kristine Leahy, Akbar Gbaja-Biamila & Matt Iseman (Co-Hosts, American Ninja Warrior), and Colton Dunn & Nichole Bloom (Superstore).
Several popular social influencers including iJustine, Hannah Bronfman, Justine Skye, Marianna Hewitt, Flula Borg, BuzzFeed’s “The Try Guys,” and TheStaceySun also attended the event for Brazil-themed trivia, and to spread the Rio excitement to their fans online.
The social media personalities are from the worlds of lifestyle, comedy, fashion, beauty, fitness, and food industries who will create Olympic-related content for their combined followers of more than 120 million across Facebook, Twitter, Instagram, Youtube and Vine.
It is being billed as the most “social” Olympic games ever with people consuming content more on their devices and through social media, than through traditional television channels.
NBC’s 18 days of coverage kicks off on Wednesday, August 3 with women’s soccer. The official Opening Ceremony is two days later on August 5, and concludes on Sunday, August 21.