Ryan Seacrest Hosts First-Ever Olympics “Social Opening Ceremony”

Ryan Seacrest attends the NBC Olympic Social Opening Ceremony at Jonathan Beach Club in Santa Monica, California.

Last night, NBC Olympics & Ryan Seacrest hosted the first-ever Olympics “Social Opening Ceremony” to encourage social media users to get into the spirit of the games

The send-off celebration, including a traditional Brazilian BBQ dinner, took place at Santa Monica’s Jonathan Beach Club.

Seacrest is set to host NBC’s late night Olympics coverage from the iconic Copacabana Beach, capturing Rio’s unique flavor, talking to Olympic athletes and telling the stories of the day… and last night gave a sneak peek at the new late night show!

Olympian Tara Lipinski (L) and host Ryan Seacrest
Olympian Tara Lipinski (L) and host Ryan Seacrest
(L-R) Actress Megan Batoon, DJ Flula Borg, host Ryan Seacrest, model Julia Friedman, and surfer Kelia Moniz
(L-R) Actress Megan Batoon, DJ Flula Borg, host Ryan Seacrest, model Julia Friedman, and surfer Kelia Moniz
(L-R) TV personality Jonny Drubel, internet personality Morgan Stewart, and president, E! Entertainment, Adam Stotsky
(L-R) TV personality Jonny Drubel, internet personality Morgan Stewart, and president, E! Entertainment, Adam Stotsky

Legendary Team USA Olympians including Tara Lipinski, Dawn Harper-Nelson, Jason Lezak and Janet Evans joined Seacrest for a brief chat about the upcoming games.

A variety of NBC stars were at last night’s festivities including Melissa RiversMorgan Stewart & Johnny Drubel (Rich Kids of Beverly Hills), GG Gharachedaghi & Shervin Roohparvar (The Shahs of Sunset), Kristine Leahy, Akbar Gbaja-Biamila & Matt Iseman (Co-Hosts, American Ninja Warrior), and Colton Dunn & Nichole Bloom (Superstore).

Several popular social influencers including iJustine, Hannah Bronfman, Justine Skye, Marianna Hewitt, Flula Borg, BuzzFeed’s “The Try Guys,” and TheStaceySun also attended the event for Brazil-themed trivia, and to spread the Rio excitement to their fans online.

TV personality Melissa Rivers
TV personality Melissa Rivers
TV personality Jessica Carrillo
TV personality Jessica Carrillo
Olympian Nastasya Generalova
Olympian Nastasya Generalova

The social media personalities are from the worlds of lifestyle, comedy, fashion, beauty, fitness, and food industries who will create Olympic-related content for their combined followers of more than 120 million across Facebook, Twitter, Instagram, Youtube and Vine.

It is being billed as the most “social” Olympic games ever with people consuming content more on their devices and through social media, than through traditional television channels.

NBC’s 18 days of coverage kicks off on Wednesday, August 3 with women’s soccer. The official Opening Ceremony is two days later on August 5, and concludes on Sunday, August 21.

Olympian Dawn Harper-Nelson
Olympian Dawn Harper-Nelson
Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang of Buzzfeed's "The Try Guys"
Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang of Buzzfeed’s “The Try Guys”
Olympian Janet Evans with ladies bringing Brazilian flair
Olympian Janet Evans with ladies bringing Brazilian flair
Olympic paraphernalia on display
Olympic paraphernalia on display
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