The yogi lifestyle is a practice that many adhere to in Los Angeles. It’s not just a trend for its loyal followers, it’s a permanent way of life. While enthusiasts are all about achieving the perfect downward dog and breathing techniques, it’s much more than that.
It’s about being healthy physically, mentally and spiritually. The community has become so massive in recent years that boutiques and brands are starting to cater to yogis, offering a variety of products ranging from jewelry, clothes to even food.
LA jewelry designer Elizabeth Rosselle is not only someone who lives this lifestyle, but someone who saw a need for a more fashionable and contemporary style of yoga inspired items.
“I love the yoga-community here in Los Angeles and everywhere that I’ve been where it exists, for that matter. But I find that sometimes it can be a bit rigid, and yogis all tend to have a similar style, partially because the market doesn’t bring many options,” she told Bella Magazine.
So Elizabeth decided to do something about it and recently launched Punk Sophisticate, a cause-driven LA and Bali based lifestyle brand that includes everything from unisex accessories, to vegan/gluten free snack recipes. In addition, Elizabeth plans on doing a new line of Bali-inspired home goods launching later this year. With each sale, Punk Sophisticate donates back to the local community, and also within specific regions of Indonesia.
Elizabeth, who travels to Bail quite frequently, fell in love with the island and created her first line of jewelry there, which sold in high-end boutiques and showrooms like Fred Segal, Intermix and LA Stylehouse.
She describes her latest endeavor as a place “where your inner yogi meets your inner Bowie” and what’s unique about her line is that many of the jewelry pieces are blessed by a Mangku–a Bali priest.
So why do we love it?
Besides being edgy, fresh and creative, a portion of the profits are donated to the Yakeba Foundation — a foundation that provides outreach for locals on the island battling addiction and substance abuse issues, most of whom also have AIDS (learn more at www.yakeba.org)
Plus we love the recipes on the blog! But Elizabeth isn’t stopping there. She’s heading back to Bali soon to design yet another collection, create DIY home/room makeovers and interior styling tips and to do bungalow makeovers.
OMG we can’t wait!
For more info check out www.punksophisticate.com
Photo Credit: Beate Pilgreen